09/07/2005. Contributed by Jessica Martin
Agreement reached for 'Crazy Frog' PC and PlayStation 2 game.
Digital Jesters has won the battle fought between rival games industry superpowers for the rights to Wallaroo Licensing Company's "Crazy Frog" icon. The firm has exclusive worldwide interactive entertainment rights across all formats, and will publish the first Crazy Frog computer and videogame this November on PC and PS2.
Following its debut as a ringtone and mobile mascot, the Crazy Frog (also known as The Annoying Thing) has been a mainstream phenomenon, with its 'Axel F' single occupying four weeks as the UK's best-selling single this year. Subsequent singles are in the pipeline, and an album is due this summer - so whether you love or loathe the grinning, virtual bike-riding amphibian, there is little chance of escaping him this year. November will see the Crazy Frog and his chums thrown headfirst into an arcade racing game. Digital Jesters will also be working with Wallaroo to develop new intellectual properties within the Crazy Frog universe.
"Given the competition, we're obviously proud to have secured this deal, which will offer Digital Jesters exciting opportunities from Christmas onwards," said Leo Zullo, marketing director and co-founder, Digital Jesters. "We've continually hinted that big things were just around the corner at Digital Jesters, and they don't get much bigger than this."
"Out of everyone we were discussing the deal with, only Digital Jesters showed the passion, excitement and enthusiasm we demand from our partners to do what is necessary to evolve this special character," added Stefan Heinemann, director, Wallaroo Licensing Company. "Digital Jesters moved quickly and with great fervor. We're confident they are the right partner to ensure Crazy Frog dominate the games charts this Christmas."
Crazy Frog Racer will hit the shelves in Europe in November 2005, priced at a one off cost of 19.99 pounds Sterling (euro 29.99). Distribution to other territories will follow in Q1 2006.
To join in the Crazy Frog Gang for free, log in at www.crazyfroggame.com
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