05/07/2005. Contributed by Jessica Martin
For those that have always dreamed of breathing the air of the rich and famous comes the one and only "Celebrity Jar" containing the air of Brad Pitt and Angelina Jolie.
The Jar was sold for $529.99 on eBay to notorious collector of pop culture merchandise GoldenPalace.com.
The Celebrity Jar is an ordinary wide mouth, quart-sized mason jar that the seller brought to the premiere of Mr. & Mrs. Smith in Westwood, California. As megastars Pitt and Jolie strolled across the red carpet, the jar was opened to capture the air molecules expelled by the stars of the blockbuster movie.
The Jar was then sealed and placed in a safety deposit box to preserve the couple's air. Pictures from the premiere were plastered all over the seller's eBay page. Included with the jar are two Mr. & Mrs. Smith t-shirts and pictures featuring the Jar on location at the premiere.
The Celebrity Jar has been featured on several media outlets including Access Hollywood, Star Magazine, E! Online, MSNBC, ESPN, and CBS. Such extensive media coverage was sure to spark the attention of GoldenPalace.com, the Internet casino that turned the world's biggest auction site into the world's most unlikely advertising vehicle.
"This is another perfect example of pop culture phenomenon," said GoldenPalace.com CEO Richard Rowe. "There is literally nothing in this jar except air, and it has made headlines all over the country and even overseas. The sheer weirdness and absurdity of this item has made it a marketing success."
Setting the standard in marketing creativity, GoldenPalace.com has devised some of the most exciting and outrageous advertising campaigns in the past few years. Recently, items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears' Pregnancy Test, Marilyn Monroe's personal address book, and Pope Benedict XVI's previously-owned VW Golf have garnered extensive worldwide media attention for the casino.
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