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Lucas gets a digital life

19/08/2005. Contributed by Jessica Martin

Buy Star Wars Battlefront II in the USA - or Buy Star Wars Battlefront II in the UK

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LucasArts to showcase Star Wars Battlefront II at DigitalLife event.

LucasArts announced that it will showcase its new videogame Star Wars Battlefront II at Ziff Davis Media's DigitalLife event in October of this year.

LucasArts, a developer and publisher of videogames, will use DigitalLife to celebrate the November 1st launch of Star Wars Battlefront II, the sequel to the best-selling Star Wars game of all time.

Thousands of gamers and consumers are expected to attend the three-day
DigitalLife (http://www.digitallife.com) event, which will be held October 14-16, 2005, at the Jacob K. Javits Convention Center in New York City.

"The technology and video gaming industries have been looking for an event
where they can introduce new products directly to consumers, at the same time as they reach the press and retail communities," said Paul O'Reilly, Vice
President, Ziff Davis Media. "DigitalLife meets that need and we are
delighted to see major brands like LucasArts take advantage of the unique
opportunity."

As part of the celebration, DigitalLife will hold a nationwide tournament
for Star Wars Battlefront II with qualifiers in four major cities across the
United States. Gamers will compete in teams for the chance to be crowned the ultimate Star Wars Battlefront II champion and win a prize of $10,000.
Additional details about the tournament will be coming soon.

"Star Wars Battlefront II fits perfectly with Ziff Davis' DigitalLife event, as each has grown to become something bigger and better than the already excellent offering before it," said John Geoghegan, Vice President of
Marketing and Sales for LucasArts. "It also presents an excellent opportunity
to treat gamers with an early look at what is destined to become the new
best-selling Star Wars game of all time."

Star Wars Battlefront II will hit retail outlets nationwide on November
1st, day and date with the release of the DVD for Star Wars: Episode III
Revenge of the Sith, making November 1st a banner day for Star Wars fans.

Star Wars Battlefront II takes one Imperial-walker step forward with
all-new space combat, playable Jedi, and never-before-seen environments
straight out of the Star Wars: Episode III Revenge of the Sith film. Fans of
the original Star Wars Battlefront will also enjoy an all-new single-player
experience that takes players through an epic, story-based saga centering on Darth Vader's elite 501st Legion of stormtroopers where every action the
player takes impacts the battlefront and, ultimately, the fate of the Star
Wars galaxy.

"Gaming was so popular at last year's DigitalLife that we're expanding the
show by fifty percent this year just to accommodate the demand for
videogames," said Scott McCarthy, President, Ziff Davis Media Game Group.

"We're thrilled that LucasArts has chosen DigitalLife as a key marketing
initiative for Star Wars Battlefront II - with the influx of gamers and press
at the show this year, the launch should generate some great buzz for
LucasArts."

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