14/05/2007. Contributed by Jessica Martin
John de Mol backs purchase of Hammer Horror movie Group.
A European consortium, headed by Dutch based Cyrte Investments BV, has acquired the legendary UK based Hammer Film Productions Limited, including its 295 title library for an undisclosed sum. The new management team is headed by Simon Oakes and Marc Schipper, formerly of Liberty Global Inc.
Hammer will return to film and television production after more than 30 years with an active development programme designed to emulate the best traditions of Hammer. The new management plans to reinvigorate the Hammer brand for a new generation of horror-lovers utilising web and mobile technologies.
Hammer is best known for its gothic horror productions in the '50s and '60s, when it was the most innovative producer in the horror genre, enjoying global box-office success, and making the Hammer brand synonymous with horror.
Hammer was responsible for the classic movie series of Dracula, Frankenstein, and Quatermass.
Simon Oakes told SFcrowsnest, "We have been working on this deal for almost a year now, and are very proud at having brought together this incredibly talented group of people in combination with Hammer's heritage. Hammer is a great British brand - we intend to take Hammer back into production and develop its global potential."
Guy East added, "It's great to be back in business with Hammer again. Now is a perfect time to reinvigorate the brand."
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