05/09/2008. Contributed by Jessica Martin
HarperCollins has reported it will be setting up a new SF imprint, Angry Robot, to publish science fiction, using - we suspect - the same high-genre, dual UK/US launch model so successfully pioneered by Games Workshop's scifi books arm, Solaris.
Angry Robot is to be headed by Marc Gascoigne – former publisher of the Solaris and Black Library scifi imprints at Games Workshop. The imprint's first novels should be launched by July 2009.
Angry Robot will be a stand-alone unit based in Nottingham rather than London (just like Games Workshop), and Gascoigne will report to HarperCollins managing director, Amanda Ridout, and will work with their web supremo Chris Michaels to develop the imprint's sales, marketing and digital models.
Amanda Ridout noted, “HarperCollins is the market leader in fantasy through its Voyager imprint which is home to the biggest established authors and some hugely exciting new talent. Angry Robot will be focused at a different part of the market and will deliver its content in a variety of different ways.”
Marc Gascoigne told SFcrowsnest.com, "I am overjoyed to be joining HarperCollins to set up Angry Robot. I've proved with Black Library that, with the right approach, genre fiction can work and work big for hard-to-reach audiences like teenage boys. The strong launch of Solaris in both the UK and US showed that the SF & Fantasy market still has room for innovation. This year, and not for the first time, other areas of mass-media such as movies, television and computer games have enjoyed massive popular success across a variety of SF and Fantasy subjects. I'm confident that with this new venture we can bring that creative energy and success to the community in a different way."
Chris Michaels added, “This is a prime moment to extend our offering in the science fiction and fantasy space, reaching out to non-traditional audiences in radical new ways. Marc is a brilliant and innovative publisher to take this step with. His record in developing genre fiction and the I.P. associated with it for Solaris and Black Library is remarkable, and I look forward to working with him to develop a successful new business.”
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