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New Wolverine TV series
22/10/2005 Source: Jessica Martin 

Twenty-six half hour episodes of new X-Men series headlined by the Wolverine character to be broadcast Summer 2007.

Buy Wolverine in the USA - or Buy Wolverine in the UK

Marvel Entertainment has announced that it has entered into an agreement with Indian animation company, First Serve Toonz to produce a brand new animated television series based on Marvel's X-MEN comics and which will be centered primarily on the Wolverine character.

The announcement was made today by Avi Arad, Chairman and CEO of Marvel Studios, and Ed Borgerding, CEO of First Serve Toonz.

FST is a newly created joint venture between First Serve International whose chairman is tennis player turned entertainment entrepreneur, businessman and UN Messenger of Peace, Vijay Amritraj, and Toonz Animation India Pvt. Ltd, headed by CEO P. Jayakumar.

Under terms of the agreement, FST, which operates its animation studios in India, will begin pre-production immediately on 26 episodes in a 2D-3D combination of characters and background. The initial episodes are expected to be ready for worldwide distribution by summer 2007. First Serve Toonz will produce the Series while both Marvel Studios and FST will oversee the creative direction. International TV and DVD distribution will be managed by FST whereas Marvel retains distribution rights for the United States.

The agreement was negotiated by Bruno Maglione, president of Marvel International, Marvel's London-based subsidiary focused on international opportunities, and builds on a similar agreement with France's Antefilms Productions for a Fantastic Four animated series.

Avi Arad told SFcrowsnest: "X-Men is one of Marvel's crown jewels, and it makes sense to focus on the popular Wolverine character for our second animation project. First Serve Toonz, one of the leading animation houses in the Indian animation market, was a natural choice for our first animation partnership in this creative and talent rich market."

Amritraj said he was eager to get Marvel to consider India as an animation production base for its classic Marvel Super Heros. "I am delighted to be working with Avi, Bruno and everyone at Marvel and look forward to a great association."

"It is a great pleasure to be working with Marvel and its outstanding creative and management team. Clearly, the opportunity to make a show based on such already world-famous characters as Wolverine and the X-Men is a unique privilege and an exciting prospect both artistically and business-wise," added Ed Borgerding, CEO of First Serve Toonz.

"We are excited about our production deal with Marvel - a cutting edge global leader in children's entertainment. Kids everywhere love the rough-edged and rebellious Wolverine character, and the X-Men franchise brings a range of themes and characters that appeal to a global audience. This will be a groundbreaking deal for the Indian entertainment industry," finished off P. Jayakumar, CEO of Toonz Animation.

click here to buy Stephen Hunt's The Court of the Air

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