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Heroes with capes visit Arab states
27/07/2006 . Source: Jessica Martin 
DC superheroes arrive in the Middle East as Lebanon burns and Iraq eats its own. Kuwait-based Teshkeel Media Group has made an agreement with DC Comics - publisher of Superman and Batman et al - to bring Arabic, Arabic-English and Arabic-French versions of DC comics, trade paperbacks and magazines to the Middle East and North Africa.
The agreement was announced by Naif Al-Mutawa, CEO of Teshkeel, and John Nee, Vice President-Business Development, DC Comics.
Under the terms of the agreement, Teshkeel will engage in a multi-year publishing program which will return DC's comic books to the Middle East and North Africa regions, beginning with publications tied in to the Superman Returns movie. Plans call for additional titles featuring DC's world-famous library of characters to debut in the coming months.
"We're honored to be working with DC Comics," said Al-Mutawa. "DC practically invented the comic book format and characters like Superman and Batman have defined the superhero genre. They are a company that has long enjoyed a reputation for excellence, innovation and creativity - something we are proud to pass on to our audiences in the Middle East and North Africa."
Nee added, "Through comic books, television and film our characters are recognizable worldwide. We're excited to have our publications available in the MENA region once again and to continue our long tradition of publishing in these territories. It's a great opportunity for a whole new audience to discover the magic of DC's characters and stories. With the variety of formats and languages they are offering readers, Teshkeel has presented us with a great opportunity to reach the widest possible audience in this rapidly growing territory."
Headquartered in Kuwait, Teshkeel is a publisher of comics and other children's entertainment in the Arab world. Planned publications will feature some of DC's most popular characters, including Superman, Batman, Teen Titans and the Justice League.
Teshkeel's program will begin in late July with a special publication tied in to the regional release of the Superman Returns film. The company will also publish four other Superman Returns-related titles before launching monthly Superman and Batman titles.
In addition to DC, Teshkeel also publishes local versions of Marvel Comics and Archie Comics and its own original title, The 99. "The addition of DC's fantastic range of titles to our publishing program is a superhero-lover's dream come true," concluded Al-Mutawa. "We're extremely proud to be bringing the world's greatest heroes to the children of the Middle East, North Africa and beyond."
More over at http://www.teshkeel.com
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