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The Slow Death of Science Fiction Art
The 'Nest's readers respond to Stephen Hunt's plea for decent cover
art on SFF novels. Bad covers get named and shamed.
I
read with great interest Stephen Hunt's article about the
economic situation with book and magazine publishers cutting out
interior art and pasting in digital montages.
True, Spectrum SF is somewhat exclusive, but that
is only to the extent that one has to pick up a copy at the local
Brentano's and copy down the address to get the invitation poster.
It does not have a website of its own per se and
only publishes annually.
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Having said that, you might tell Stephen that he can find all the
art (published or otherwise) he wants to see through this Yahoo
Groups website, where he can contact all the premier and fan
artists/artshow managers/reviewers he wants.
The list of subscribers include many artists belonging to the ASFA
and many professional illustrators besides.
They will tell him that while there is a declining number of publishers
willing to pay for art, there is no dearth of self-published and
small press publishers who do.
Therri
Just got the Crow today, and as always read
the editorial first. Your choice of subject was magnificent! In
your shoes, I too would have been tempted to once again climb the
soapbox and rail about the pros and cons of the war (police action,
out-of-the-goodness-of-our-hearts regime change, or simply fulfilling
our father's dream ... sorry ... backing off the box now) you chose
a rather obscure subject.
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The point I'm trying to make is, god damn, you're right. What is
science fiction and more so, fantasy, without the art.
Now Stephen, I've been around the block a time or two (just turned
51 in March) and my younger days were filled with the art of the
sixties and seventies. Bode and Finly covers on Galaxy, If, and
Analog. It was the simplistic and dark cover that lured me to LOTR.
Would Howard's Conan have ever taken off without Frank Frezetta?
I guess that's the bottom line ... the allure, the first look of
where an author is taking us. Nowadays, you see just another cheap
ride advertised.
Thanks for taking me back.
Allen Cockrell
How ironic that you should discuss cover
art - or the lack thereof - at a time when that very issue has arisen
in conjunction with our placing our books in bookstores.
We use print-on-demand, as it was meant to be used, and we don't
apologize for it. Needless to say, we aren't likely to see any of
our books in B&N, Borders or any of their affiliates anytime
soon, although we are listed on Amazon and in "Used, Rare and Out-of-Print"
at BNOnline. Useful, that. :-(
A few months back, one of our authors approached the manager of
Powell's to find out what, if any, chance there was of having his
book stocked, if only as a local author. He was informed sternly
there was none, because the cover art was so garish and amateurish
compared to the trade paperbacks from "real" publishers EVERYONE
knew at first glance they were POD and EVERYONE knows POD published
books are badly written, poorly edited and simply not worth bothering
with.
The real irony in this isn't that our books are both extremely
well written and very thoroughly edited - better than some of what
comes out of the major houses, in fact - but that a fair number
of the small press trades he has on the shelf probably WERE printed
by POD, which which are used to produce small print runs of 1-2000
by small publishers with equally small budgets.
This came not long after one of our authors informed me he HATED
our covers, too, and had polled two friends - one an artist who
has done covers, the other an avid reader - who agreed with him
wholeheartedly. The latter's comment was that with one or two exceptions
our covers looked like they were done by "a nine-year-old whose
favorite colors are pink and purple who loves unicorns and wants
to be a princess or a ballerina when she grows up."
My hubby commented he finds them overly garish for the most part
as well.
But the majority of people who've seen them and/or purchased books
voluntarily tell us how wonderful the covers are. We consider them
a selling tool - after all, most of our sales are done online where
an entire page of the clip-art-derived stuff you mentioned would
become one big blur.
Which is the long way of saying that, while some of us actually
like having pictures on the front that tell us something about what's
inside, there is apparently at least a segment of the reading populace
that actually prefers having covers that say nothing other than
title and author. Low self-esteem perhaps? Afraid they'll get caught
in public reading SF or romance instead of the latest literary masterpiece?
Who knows?
As for Borders - forget it. They've initiated category management
to determine what they stock. A committee screens all submitted
titles and decides what the public wants to read - hence the "invitation
only" submissions. The supermarket style of bookselling.
Liz
Elizabeth Burton, Executive Editor/Acquisitions
Zumaya Publications
Books that transcend boundaries!
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