The Brentford Chainstore Massacre by Robert Rankin
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Returning to Brentford, the epicentre of all things strange, "The Brentford Chainstore Massacre" sees Jim Pooley and John Omally face their most formidable foe yet: corporate giants. When chain stores begin to infiltrate their beloved Brentford, our clueless heroes decide that they must wage war against consumerism itself. The tools for their revolt? Magic, of course.
Rankin takes a swipe at corporate culture and consumerism with the kind of comedy that could make a sales pitch for paperclips sound like a fantasy quest. For the SFcrowsnest reader who's had enough of cookie-cutter franchises and wishes to escape to a world where even the most mundane has a magical twist, this book is your ticket.